by Andy McCaskey, Principal
Few aspects of business communications are changing as rapidly as the in-person tradeshow event. Recent trends in technology can amplify or eliminate the competitive advantage that a heavy trade show investment provided just a few years ago. [Reference]
Here are some tips on techniques and equipment that we recently deployed while providing New Media style coverage of a very large industry trade show event, along with some things to think about that will spark ideas for your next live trade show event.
The impact of connected mobile devices around the world has greatly increased the expectations of would-be trade show attendees and exhibitors alike. Advances in wireless networks with the new broadband wireless standards, powerful tablets and ubiquitous smartphone availability offer your company opportunities to involve more people with your product in its best light over a longer period of time. For a powerful combination, split your team into two groups - one at the trade event and the other in their normal home office locations, but still dedicated to the event.