I’ve started the “What’s your Brand” series by saying each of us has his or her own identity and it takes great insights to build it into a great brand. So let’s start with the name itself. I came to the United States in 1992 with my Chinese passport showing my Chinese name 符海京 （Fu Haijing）. In the past 13 years, I have been traveling the world with my American passport showing my name Helen Fu Thomas. Interestingly all my friends across the globe call me Helen (or even Miss Helen). Helen has become an old fashioned name in the US. All of the Helens I have met except for one are either Asian or English. The most distinguished Helen Thomas, of course, is the retired White House correspondent. It turned out she and I were both born under the sign of Leo, but 48 years apart. It was all coincidence as my first name and last name were both given not by choice. The point is that whether you are aware or not, all names have meanings and connections.