Stepping up your game is essential in today’s media. Even if you have traditional outbound marketing and PR coverage for your company and products, it’s a smart move to have a person or team with the right skill set designated to follow your company, industry and competitors on Social Media and a variety of New Media channels.
Don’t Outsource Your Personality
One of the biggest mistakes that can be made in the space is to outsource your presence to a third party that specializes in “content”. Such companies promise to fuel your brand with content marketing and social media posts, providing a full service from infographics to “SEO optimized” content, and a turnkey presence on “all” the social media channels. If you take this approach, your indexing may improve but people that sample your content will be turned off, because every industry has markers of genuine understanding. If you outsource the core of your personality, you should be prepared for ineffectual and expensive results.