The Good, the Bad, and the Ugly can be found in just a few hours of monitoring Twitter traffic from inside and outside your organization using apps like TweetDeck. If you are going to effectively harness these new media tools for your organization, you need to be able to tell the difference and get quickly on the right track.
Why is good content on your social media channels so critical? Because disparaging word-of-mouth remarks can harm your image just as fast as compliments can amplify positive messages regarding your reputation and brand. Social media can establish and confirm industry leadership while it informs, enlightens and even entertains the community - a community of followers that have explicitly said “I’m interested” in your industry, your technology, and maybe even your products and services.