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Many people talk about product innovation, but few develop a full understanding of what innovation really means or what it takes to build an innovation culture and new solution engine. There are four fundamentals that must be in place for a truly innovative company:

dreamstime xl

  1. A profound understanding of the customers to be served, and unmet or poorly-met needs of those customers,
  2. A process for creating compelling solution ideas to meet those needs,
  3. A process for prioritizing, selecting, and funding the most promising solution ideas, and
  4. A development capability that rapidly turns the selected ideas into competitive products or solutions.
Published in Innovation

Corporate Headquarters:

TechZecs, LLC
1730 Kearny Street,
Suite F-3
San Francisco,  California
94133 USA

Principal and Founder

Dr. Scott S. Elliott
Telephone: +1.415.830.5520

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